November 19, 2012 12:00 AM | by Amira Azzouz
Amman Fashion Week Spring Summer 2013 Day 2
Second day of Amman Fashion Week Zeina and I arrived a bit late (too late for the first show), as we had a couple of meetings in the morning. But knowing Raya Bisharat's designs, which we saw on the runway last season, we didn't want the fact of us arriving late to stop us from seeing the collection. Solution? We went backstage and asked one of our favorite models (Dareen Gammoh) to try out some of the statement pieces, so we could include it in the footage for our video, which we're launching soon. Structured, funky and most certainly daring pieces were among Raya Bisharat's Spring/Summer 2013 collection. Whether it's the jumpsuit with one puffy and fluffy shoulder, the LBD, the sophisticated gown and the finale design debuting on the runway, which was the wedding gown, were all amazing and I heard great feedback from lots of people.
Another thing I loved about Raya's show was the video, which the young and super creative director AlWajd AlFayez prepared under the name of "UTOPIA", and it was part of the Fashion in Film competition during Amman Fashion Week.
The second show that day was the SDRRW, which I had no clue how it was going to be like, and right before the show I heard it was going to be an interesting one. First things first, SDRRW stands for Society for the development and rehabilitation of the rural woman. Regardless of what others thought, that this show doesn't belong on a runway such as Amman Fashion Week, I actually beg to differ. It was something different and with a great message. The designs might have not been my style, but fashion is supposed to be fun, and that's exactly what they did. After a few designs were showcased on the runway, a woman who I assume is somehow involved or holds a position at the SDRRW started dancing on the runway and that instantly changed the whole atmosphere of the crowd. Everyone had a big smile on their face and started clapping. Models who walked down the runway afterwards were also doing their own traditional Ammani moves. No one can disagree that it was a fun show, a bit too long, but different and offering traditional clothing with a twist.
As for the third show on that day, which showcased Abeer Ghanem's designs, it gave me the feeling of stepping into the "Hareem AlSultan" series. Maybe not all of the pieces, but it mostly gave that impression. So if that was her inspiration then I salute her, because she executed it perfectly. If not then leave it at that. My favorite piece? The rose kaftan, this is something I would wear!
I didn't get a chance to see Samar Shahrour's informal show that day and couldn't find images anywhere unfortunately. And the last informal show on that day was Marlene Abdallah's, where she showcased a variety of traditional accessories including bags, belts...etc. I found the outfits chosen for the models a bit too distracting, as some of them were wearing yellow jackets. Instead I liked the black outfits with the chiffon coverups. Although there's a lot of calligraphy and traditional designs out there, but I really liked one of the clutches (marked it in red in the pictures below), it was really edgy!
That pretty much sums up Day 2 of Amman Fashion Week, stay tuned for the rest!
Photography by Fakhri Al-Alami