June 11, 2013 12:00 AM | by Zeina Tawfik
Isabel Marant for H&M 2013
I woke up today with my timeline bombarded with same the piece of news... So fashion enthusiasts, unless you have been living under a rock, by now you must have known that H&M has collaborated with Isabel Marant for their next designer collaboration. Of course this was the highlight of our morning office conversation; Isabel Marant for H&M is actually happening and it isn't a rumor! The much awaited Isabel Marant for H&M collection will launch this November and will include clothing and accessories for women and teenagers as well as Marant's first ever menswear collection. Isabel Marant for H&M will be inspired by the Parisian label's effortless signature style, mixing urban attitude, boho elegance and rock 'n' roll spirit. “I am flattered by this collaboration. H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look attractive. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts. My take on fashion is all about personality,” says Isabel Marant. We just can't wait for November until the collection launches, I think that's a H&M designer collaboration that will be worth the queues and let's just hope it will include some wedge sneakers (too much to ask for?), now watch that video to know more about the Isabel Marant x H&M collaboration.