Mariam Youssef 
2/25/24, 2:00 PM 
Sometimes navigating the crazy world of TikTok beauty trends feels like trying to keep up with the days of the week; if you blink, you might miss the newest ones. Every time you swipe up, there's a fresh beauty tip, an outfit that has to be tried, or a viral challenge that everyone is talking about. Indeed, it may be quite overwhelming at times, despite the fact that it is exhilarating. Well, this week, influencers are breaking down the dos and don'ts based on your face features with a focus on high vs low visual weight.
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High and low visual weight: what are they?
High visual weight
The concept describes traits that are more apparent and stand out on faces, such as powerful facial elements or a prominent bone structure. Consider prominent figures such as Dua Lipa or Zendaya, whose remarkable features enable them to pull off daring makeup looks.
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Low visual weight
On the other hand, features with low visual weight are softer and rounder, blending together more seamlessly. Low visual weight celebrities include Selena Gomez and Jennie Kim, who have more muted features.
Why are high and low visual weights important?
Like any makeup trends, it is ultimately up to the user to choose what visual weight is high and low. Its capacity to assist users in choosing the most facially pleasing makeup looks is what accounts for its virality. Selecting makeup that accentuates and highlights your natural characteristics is crucial. So, instead of viewing it as a strict guideline, think of it as a technique to help in your makeup exploration.
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How to figure out which group you belong to?
A method developed by TikTok creators as well as influencers can tell you if you have a high or low visual weight. Determining whether you have a tiny face with huge characteristics or a larger face with smaller features is the simplest approach to go about this. You can experiment with the photo contrast test, which involves flipping the contrast level on a self-portrait. You are said to have low visual weight if your features are less noticeable at -100 than they are at 100. On the other hand, if your characteristics are more noticeable at 100, you are said to have a high visual weight.
How is this related to makeup?
It's generally agreed upon that those with higher visual weights can pull off strong makeup styles, while those with lower visual weights look better with more subdued looks. Those with larger features or greater visual weight may typically wear more makeup without it seeming overly applied.
Compared to those with smaller eyes, those with larger eyes typically wear more eye makeup. Black liner on the inner corners and lashes can be used to create a glam eye look that will definitely draw attention to and accentuate wide eyes. On the other hand, it might shut off a small eye if you were to do the same.
Makeup for high visual weight
Go big or go home. High visual weight people should concentrate on improving their already bold characteristics, suggests TikTok. Consider a colorful lip or winged liner, for instance. Select one of the focal points—the lips or the eyes, but not both. Consider a neutral lip color if you choose dramatic eyeshadow, and vice versa. This keeps the face from being overpowered.
Makeup for low visual weight
On the other hand, TikTok and makeup specialists advise people with low visual weight to go for more natural makeup looks. Imagine a clean-girl look with softer eye color, a peach or pink blush, and a bare lip. That's not to say people can't wear glam makeup; we would just go for a softer glam, like browns instead of blacks, or go for natural-looking lashes instead of thick glam lashes, so they don't overpower the face and draw attention away from your other characteristics. Equal enhancement of all your softer traits is what you seek.
Since each of us is unique, we should apply the makeup that makes us happy at the end of the day. Go ahead and wear a winged liner if you're a low-visual-weight person. It's acceptable to have more prominent facial features and be considered visually heavier, but you can also go for a more natural cosmetics appearance! It’s all up to you.
