Vienna's MuseumsQuartier hosts for the first time the MQ Vienna Fashion Week. A must for all buyers, trend scouts and fashionistas!
 
This is something the city hasn't seen before: for the first time Vienna showcases a wide-ranging fair. Previous event almost exclusively focused either on end-consumers or Vienna's design elite, whereas this fair wants to actively involve the industry. There have been numerous initiatives to push young designers before, but this fashion week's international character is unparalleled.