FARFETCH.COM brings together the collections of 35 of Europe’s favourite independent designer fashion boutiques in one shopping website, so you can shop in over 10 European cities, direct from your desktop. The boutiques include well-known high-end stores such as Maria Luisa in Paris, Feathers in London and Tessabit, based in the Italian lakeside city of Como. But there are also newer boutiques that specialise in emerging and lesser-known design talent like London’s b Store, WOK in Milan and The-V-Store in Copenhagen. When brought together, the boutiques’ collections include over 400 designers, all of which are available to buy on farfetch.com. Designers for AW09 include big names such as Alexander McQueen, Alexander Wang, Balenciaga, Balmain, Givenchy, 3.1 Phillip Lim and Comme des Garçons, but also more cutting edge designers such as Stine Goya, Gareth Pugh, Henrik Vibskov and Zucca. To help shoppers negotiate the long list of designers, we divide them into three departments: Luxe, for high-end designers; Lab, for the more avant-garde names; and Cult, for diffusion lines, more casual and jeans labels and lesser-known designers with an inventive take on fashion.

 There is just one checkout process on farfetch.com, no mater how many boutiques you choose to shop from. Payments are processed by farfetch.com and orders are automatically passed on to the boutique that ships them directly to the consumer. Each boutique will add a personal touch to the order so that the customer gets a taste of that special service that only independent boutiques can offer. Farfetch.com delivers globally. Farfetch.com includes an Editorial section that offers a bit of ‘lite’ fashion education while you shop. So as well as trend pages and brand profiles, there’s tips from the boutiques’ expert buyers and in-depth interviews with designers in the farfetch.com 121 series.