Campaign Overview
For many breast cancer survivors, wearing the right bra and prostheses can tremendously im prove the healing process - both emotionally and physically. Women who have been treated for breast cancer have likely had surgeries which cause an alternation in their appearance. However, finding the right bra isn’t always easy nor affordable, especially in the Middle East. The lingerie market here offers little for the growing number of survivors who simply cannot find what they need locally.
Bras for a Cause is the first bra design campaign in the Middle East to start changing that. One Wig Stand and Fustany.com are partnering this year in Bras for a Cause to bridge the gap between Middle Eastern fashion designers and breast cancer survivors by introducing two lines of creatively designed bras as well as bra-inspired t-shirts from the winning entries of its contest: the first line of bras will be designed specifically with the breast cancer survivor in mind (to accommodate a prostheses), will be sold at regional lingerie boutiques (and online) to support regional breast cancer organizations.
The Bras for a Cause campaign is divided into three key stages, starting from the contest launch on May 19, 2011 to the distribution of the winning bras and t-shirts across the Middle Eastern market to support regional breast cancer foundations in October 2011 - the international Breast Cancer Awareness month.
Bra and T-Shirt Design Competition
Contest Launch: May 19, 2011
Contest Deadline: June 30, 2011 at 11:59PM
Online Voting Period: July 2, 2011 until July 12, 2011 at 11:59PM
Winners Announced: July 14, 2011
More about the Design Contest >>
More about the Categories & Awards >>
Fashion Shows in Beirut and Dubai
Dubai Fashion Show: September 2011
Beirut Fashion Show: October 2011
Production for Middle Eastern Market
Winning Bras and T-Shirts Designs Launch to Market: October 2011
Bras for a Cause aims to raise awareness about breast health and help women who have had breast cancer in a fun, creative campaign - one fashionable bra (or t-shirt) at a time!